This is some birthday party.

UltimateBet, in celebration of its 10^th anniversary, is putting up an extra $10 million to be won at the 2009 World Series of Poker Main Event. Tabbed, From a Dime to a $10 Million Dream, the promotion will award a ten-year sponsorship deal, worth $10 million, to any UB player that wins the Main Event.

“Nobody throws a birthday party quite like UltimateBet,” said UltimateBet’s Phil Hellmuth, the winner of 11 WSOP bracelets. “And this is a massive one. There’s an extra ten million bucks on the line here in Vegas – that’s one million for every year UB’s been dealing cards – and some unbelievable promos set to get underway. It’s not too late to join me in Vegas for the party of the decade and the chance to win more money than you could spend in ten lifetimes, so go to UB and grab your seat.”

For more information, go to www.ultimatebet.com.